Privacy Policy
Effective date: October 3, 2026
This Privacy Policy explains how Driftless Research LLC collects, uses, discloses, and protects personal information when you visit our website, join our launch list, contact us, create an account, or place an order.
1. Information we collect
- Contact, launch-list and account information: name, email address, telephone number if provided, marketing preferences, billing and shipping addresses, account credentials, and customer-service correspondence.
- Order and transaction information: products ordered, order value, shipment status, refund history, billing details, and transaction identifiers.
- Payment information: payment information is processed by our payment-processing providers. We do not intentionally store full payment-card numbers on our own website servers.
- Device and usage information: IP address, browser type, device information, referring pages, pages viewed, timestamps, security logs, and similar website activity.
- Compliance information: information reasonably needed to review an order, verify eligibility, prevent fraud, enforce our research-use restrictions, or comply with legal or payment-processing requirements.
2. How we use information
- operate, maintain, secure, and improve our website;
- send launch announcements or research-catalog updates you request;
- process, fulfill, ship, and support orders;
- process payments and refunds;
- communicate about orders, accounts, policy updates, and support requests;
- prevent fraud, abuse, unauthorized transactions, and security incidents;
- perform compliance and risk review;
- maintain business, tax, accounting, and transaction records;
- enforce our Terms of Service and Research Use Policy; and
- comply with law, legal process, payment-network obligations, and lawful requests.
You may unsubscribe from marketing email at any time using the unsubscribe method provided in the message or by contacting us.
3. How we disclose information
We may disclose personal information to service providers and other parties that help us operate the business, including payment providers, fulfillment providers, shipping carriers, website hosting, analytics, email, customer-support and technology providers, professional advisers, and government authorities when required by law.
4. Sale and targeted advertising
We do not sell personal information for money. We do not knowingly disclose personal information for cross-context behavioral advertising unless we update this Policy and provide any opt-out mechanism required by applicable law.
5. Cookies and similar technologies
Our website may use cookies, pixels, local storage, or similar technologies for essential site functions, security, fraud prevention, preferences, performance measurement, and analytics. On this pre-launch site, optional analytics are not loaded until you allow analytics through the cookie control when that control is available.
6. Data retention
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including launch-list communications, order fulfillment, customer support, tax and accounting records, fraud prevention, dispute management, compliance, and legal obligations.
7. Data security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No online system or method of transmission can be guaranteed to be completely secure.
8. Your privacy rights
Depending on where you live and whether an applicable privacy law covers our business, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information, and in some circumstances to opt out of certain processing. To submit a privacy request, email josh@driftlessresearch.com with the subject line Privacy Request.
9. Children's privacy
Our website and products are not directed to children. We do not knowingly collect personal information from anyone under 18.
10. Third-party websites and services
Our website may link to or use third-party services, including our pre-launch email form processor. Their privacy practices may be governed by their own policies.
11. Changes to this Policy
We may update this Privacy Policy from time to time. The current version will be posted on this page with an updated effective date.
Privacy contact
Driftless Research LLC
josh@driftlessresearch.com
PO Box 36, Hudson, WI 54016